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Brand License Agreement

Category: 270 Legal Recent Posts, Brands, License Agreements, Trademark Agreements


BRAND LICENCE AGREEMENT

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2. GRANT OF RIGHTS

2.1 Subject to the terms and conditions of this Agreement, in consideration of the payment of £1 Licensor grants to Licensee, with effect from the Effective Date and without limit of period, an exclusive:

(a) licence in the Territory to use and apply the Trade Marks on and in relation to the sale of Goods and the provision of Services in physical retail outlets or using the Domain Names or corresponding website address, including, without limitation, in connection with the marketing, use, distribution, sale and disposal of the Goods and Services as aforesaid. Such licence does not permit Licensee, and Licensee is prohibited, to use and apply the Trade Marks on or in relation to the provision of any goods or services via the Internet using any domain name or other electronic media save as aforesaid; and

(b) worldwide right to use the Domain Names in relation to the Goods and Services, including, without limitation, in connection with the development, manufacture, marketing, use, distribution, sale and disposal of the Goods and Services. The right to use the Domain Names in this context means the right to use the Domain Names in any manner whatsoever including the right to establish uniform resource locators within the Domain Names, to display at such uniform resource locators such content relating to the Goods and Services as Licensee shall determine in its absolute discretion and to establish email addresses using the Domain Names.

2.2 Notwithstanding clause 2.1(b), Licensee shall not under the Trade Marks actively solicit orders for the Licensed Products outside the Territory but it shall not be prohibited from accepting any unsolicited orders for the Licensed Products which it may receive from any other country in the European Economic Area.

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3. LICENSEE OBLIGATIONS

In addition to its obligations set out elsewhere in this Agreement, Licensee shall during the term of this Agreement:

3.1 use the Trade Marks only in the form, colour, design, style and manner directed or approved by Licensor as specified in Schedule 3 and/or as communicated by Licensor in writing from time to time, and with appropriate legends as directed or approved by Licensor in writing clearly identifying Licensor as the owner of the Trade Marks and indicating, in the form and manner directed by Licensor, that the Trade Marks are used under licence from Licensor;

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