The article is recommended reading for those looking for a quick overview of entertainment law and agreements. Of course, to see sample entertainment agreements filed by public companies, check out our Entertainment Agreements tab.

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SPONSORSHIP AGREEMENT

This Sponsorship Agreement (the “Agreement”), which takes effect on July 1, 2007 (the “Effective Date”) and continues through February 28, 2012, is made among the following parties:

• JONES SODA CO., a Washington corporation (“Jones”);

• FOOTBALL NORTHWEST, LLC d/b/a Seattle Seahawks, a Washington limited liability corporation (the “Team”), which owns and operates the Seattle Seahawks, a National Football League team; and

• FIRST & GOAL, INC., a Washington corporation (“FGI”), which operates Qwest Field and Events Center (“Facility”).

The term “FNW/FGI” refers to Team and FGI, collectively. For other defined terms below, see Exhibit A.

Background

Subject to the terms and conditions of this Agreement, Jones wishes to obtain exclusive Beverage availability, advertising and promotional rights for products marketed under Marks owned by or licensed to Jones in connection with the Team and the Facility. FNW/FGI wishes to have Jones as a sponsor for the Team and the Facility. Jones’s rights under this Agreement apply to all pre-season, regular season, and post-season Team games and activities, as well as to all other events and activities held at the Facility.

Terms and Conditions

1. Beverage Rights

FNW/FGI grants Jones the following Beverage availability rights and Beverage merchandising rights:

1.1 Beverage Availability. Except as provided by Section 1.3, only Jones Beverages can be sold, dispensed, or served at the Facility. All Jones Beverages, sold, dispensed, or served at the Facility must be bought from Jones, either directly or with a bottler or distributor acting as Jones’s agent. FNW/FGI will supply cups and lids and carbon dioxide. FNW/FGI will determine, in consultation with Jones and FNW/FGI’s concessionaire, the Jones Beverages to be sold at the Facility, and the package forms and volume sizes for those Jones Beverages. FNW/FGI will make Jones Beverages available for sale at the Facility in all package forms determined in good faith by Jones and FNW/FGI, through hawking, carts, kiosks, vending machines and any other means determined by FNW/FGI and approved by Jones. If Jones decides to offer a souvenir cup containing Seahawks and Jones Marks, both parties shall agree on the size and graphics on the cup and said souvenir cup expense, including design, manufacture and delivery, will be at Jones sole expense. Jones will be responsible for the cost of labor and materials to retrofit fountain dispensers as set forth on Exhibit H attached hereto, as well as providing coolers to store Jones Beverages at the points of sale indicated on Exhibit H.

The bottle pricing and fountain pricing to be charged to FNW/FGI in connection with Jones distribution activities above shall be [***] and [***] delivered to the Facility and [***] for 2007. Each year, the parties will review this pricing to determine if an adjustment is necessary using factors such as pricing offered to similar customers purchasing under similar volumes and retention of profit margins. In the event that other Jones Beverages are sold at the Facility pursuant to the terms of this Agreement, the price for each such Jones Beverage shall be agreed upon by the parties, which price will be reviewed each year after the initial year of sales.

1.2 Beverage Merchandising. Jones has the right to merchandise Jones Beverages at the Facility, including without limitation the following specific rights:

(A) Point-of-Sale Advertising. Jones identified materials promoting Jones Beverages at the point of sale (e.g., concession stands, food service & dining locations) must be clearly visible to the purchasing public and must be displayed in a manner and location mutually agreed upon by FNW/FGI and Jones.

(B) Concession and Menuboard Advertising. Marks of Jones Beverages must be prominently listed on all menuboards in all food and refreshment outlets (e.g., concession stands and food service areas) as mutually agreed upon by FNW/FGI and Jones. If the Facility’s menuboards have photo translites, FNW/FGI will ensure that advertising provided by Jones and depicting Jones Beverages appears in at least one translite in each menuboard at FNW/FGI’s sole expense.

(C) Approved Packaging. All Beverages served, sold, or dispensed at the Facility must be done so in Jones’s packaging or in cups designed or approved in writing by Jones and FNW/FGI. Jones has the right to develop a souvenir bottle. Such souvenir bottle may contain a joint Jones/Team logo, as may be mutually agreed by the parties hereto.

(D) Alternate Distribution. FNW/FGI will sell Beverages using Jones trademarked and provided materials, such as hawking trays, kiosks, themed mobile/push carts and themed umbrellas, as mutually agreed upon between Jones and FNW/FGI and at Jones’ sole expense.

(E) FNW/FGI Cooperation. FNW/FGI must use its best efforts to promote the sale, distribution, and pervasive availability at the Facility of Jones Beverages, through the use of mobile carts, kiosks and other reasonable methods.

1.3 Permitted Exceptions for Other Beverages. FNW/FGI or FNW/FGI’s concessionaire may serve, sell or dispense on premises: (i) milk based Beverages, branded or unbranded; (ii) branded or unbranded fresh brewed hot tea; (iii) branded cocktail juices served with liquor or intended to be mixed with liquor at the Facility; (iv) unbranded juices and/or fresh squeezed juices and lemonades served at catered events at the Facility; and (v) unbranded or branded fresh brewed hot coffee or cold coffee beverages, and which may be marketed with the Team Marks and/or the Facility Marks.
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Click here for the complete Sponsorship Agreement

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“Muhammad Ali Identification Elements” means the name, image, likeness, distinctive appearance, gestures and mannerisms, voice, signature, handwriting, sobriquet, persona, biography, and life story of Muhammad Ali.

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Article 2

GRANT OF RIGHTS

Section 2.01 Lodging Property License. Subject to the terms and conditions of this Agreement, Licensor grants to Licensee, an exclusive, worldwide license to use the Licensor Owned IP in connection with the design, construction, operation, advertising and promotion of Muhammad Ali-themed hotels and retreat centers (“Muhammad Ali-themed Lodging Property(ies)”), which may include any of the following:

(a) restaurants, food carts, food kiosks, snack bars and non-alcoholic beverage bars (“Food and Beverage Outlet(s)”), some or all of which may, at Licensee’s election, be Muhammad Ali-themed or otherwise incorporate the Licensor Owned IP into the name, design, overall appearance, and/or menu items of the Food and Beverage Outlets or elements thereof (“Muhammad Ali-themed Food and Beverage Outlet(s)”) subject to Section 2.02;

(b) retail and merchandise outlets (“Retail Store(s)”), some or all of which may, at Licensee’s election, be Muhammad Ali-themed or otherwise incorporate the Licensor Owned IP into the name, design, and overall appearance of the Retail Stores or elements thereof (“Muhammad Ali-themed Retail Store(s)”);

(c) entertainment attractions including shows, stage productions, concerts, comedy specials, and sporting events (“Entertainment Attraction(s)”), some of which may incorporate the Licensor Owned IP and/or be Muhammad Ali-themed, provided that they are authorized and/or licensed by Licensor and approved by Licensor prior to exploitation at the applicable Muhammad Ali Property in accordance with Section 10.07 (“Authorized Muhammad Ali-themed Entertainment Attractions”); and

(d) subject to Article 10, Muhammad Ali Experiences authorized and/or licensed by Licensor.

Section 2.02 Food Outlet License.

(a) If during the Term of this Agreement, Licensee desires to design, construct, operate and promote a Muhammad Ali-themed Food and Beverage Outlet, Licensee shall notify Licensor, and Licensor shall use reasonable best efforts to obtain all necessary consents required from any third parties who may have rights with respect to the operation of a Muhammad Ali-themed Food and Beverage Outlet, including rights of first refusal and first negotiation, provided that Licensor is not guaranteeing under this Agreement that it will acquire the necessary consents.

(b) If during the Term, Licensor is able to acquire all necessary consents to grant Licensee the right to design, construct, operate and promote a Muhammad Ali-themed Food and Beverage Outlet, such right granted to Licensee shall be subject to the terms and conditions of this Agreement and shall be non-exclusive in nature, provided that all Muhammad Ali-themed Food and Beverage Outlets outside of any Muhammad Ali Property shall be at least fifteen (15) miles from any Muhammad Ali-themed Food and Beverage Outlet operated or licensed by Licensor, provided, further, that Licensee shall have the right to operate a Muhammad Ali-themed Food and Beverage Outlet within such fifteen (15) mile range (including in the same city and/or metropolitan area) where the applicable demographics will, in the reasonable business judgment of Licensor and Licensee, support additional Muhammad Ali-themed Food and Beverage Outlets and where the operation of such Muhammad Ali-themed Food and Beverage Outlet is unlikely to (i) cause customer confusion, result in brand conflict, or result in a weakening of the Licensor Owned IP, or (ii) materially and adversely impact the business of the existing Muhammad Ali-themed Food and Beverage Outlet. For purposes of clarification, Licensee may build and operate a Muhammad Ali-themed Food and Beverage Outlet, but, except as permitted under this Agreement at a Muhammad Ali Property, Licensee may not use the Licensor Owned IP outside any Muhammad Ali Property in a non- Muhammad Ali-themed restaurant (e.g., a boxing or sports-themed restaurant) or license to any third party the right to use Licensor Owned IP to design, construct, operate and promote a restaurant outside any Muhammad Ali Property co-branded with third party intellectual property (e.g., a Muhammad Ali-themed room at any ESPN Zone);

Section 2.03 Merchandise License. Subject to the terms and conditions of this Agreement, Licensor grants to Licensee, a nonexclusive, worldwide license to use the Licensor Owned IP in connection with the design, manufacture, sale, and promotion, solely at any Muhammad Ali Property, for consumer sales only (i.e., not wholesale sales), of retail merchandise based on the particular Muhammad Ali Property, and all packaging and promotional materials in respect thereof (“Muhammad Ali Property-themed Merchandise”), which Muhammad Ali Property-themed Merchandise may only be sold at the applicable Muhammad Ali Property and on the Website related to the applicable Muhammad Ali Property (or by Licensor pursuant to Section 11.12). All Muhammad Ali Property-themed Merchandise shall be readily identifiable as relating to a particular Muhammad Ali Property (e.g., a Muhammad Ali hotel t-shirt).

Section 2.04 Merchandise Selection. Throughout the Term of this Agreement, Licensor and Licensee shall work together in good faith in deciding the types of articles of Muhammad Ali Property-themed Merchandise that Licensee may manufacture, sell, and market at each Muhammad Ali Property hereunder, provided that Licensor shall have final approval over all types and categories of Muhammad Ali Property-themed Merchandise that may be sold by Licensee. Notwithstanding the foregoing, Licensee shall have, at a minimum, the right to manufacture, sell, and market the types of articles set forth on Exhibit C hereto and any additional types of articles agreed to by the parties during the Term of this Agreement. Licensor agrees to act in good faith in determining the additional types of articles that may be manufactured, sold, and marketed by Licensee during the Term of this Agreement. Licensee acknowledges that Licensor is a party to certain exclusive license agreements that may restrict Licensor’s ability to permit Licensee to manufacture certain types of articles of Muhammad Ali Property-themed Merchandise not included on Exhibit C, or sell such items at certain price points. During the Term hereof, Licensor shall not enter into any agreement that would further restrict the rights of Licensee to manufacture and sell Muhammad Ali Property-themed Merchandise that has been previously approved for sale by Licensee. For the avoidance of doubt, other than rights granted to a third party manufacturer pursuant to Section 11.09, Licensee may not sublicense any merchandise rights to any third party.

Section 2.05 No Personal Services of Muhammad Ali. It is agreed between the parties that no personal services are required of Muhammad Ali in connection with this Agreement. Licensee shall not contact or enter into any agreements (including promotional agreements, appearance agreements and consulting agreements) with Muhammad Ali without Licensor’s prior written consent, such consent to be at Licensor’s sole discretion.
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Click here for the complete xx

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Pop Idol/Idols

We write to confirm our agreement with you as follows:

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3. License of Television Rights

3.1 The Format Owners license to Pearson the sole and exclusive right to exploit the Television Rights throughout the Territory. Pearson Television Productions Limited shall be the Local TV Company for the United Kingdom and shall enter into an agreement with ITV Network Limited for broadcast of the first Series in the United Kingdom in a form consistent with the Letter of Intent attached as Exhibit ‘A’. Pearson shall sub-licence Television Rights to Local TV Companies approved by 19 TV. Pearson Associates are deemed approved by 19 TV. Any Local TV Company not being a Pearson Associate shall be deemed approved by 19 TV if the agreement with such company guarantees the Programme or Series is to be broadcast on free to air TV.

3.2 The Local TV Company shall pay the Format Fee to the Format Owners in consideration of the licence of Television Rights. If the Local TV Company is not a Pearson Associate, Pearson shall be entitled to retain 30% of the Format Fee and shall pay to the Format Owners 70% of the Format Fee. The 30% of Format Fee retained by Pearson shall be in consideration of Pearson selling the Television Rights and supervising the quality of the production of Programmes or Series by the Local TV Company.

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4. The Competition

4.1 Each Local TV Company shall be entitled to operate the Competition as part of the license of Television Rights. The form of the Competition is to take in each Relevant Country and (other than those set out in 4.2 below) the prizes to be awarded to the Winning Artist shall be approved by Pearson and 19 TV.

4.2 Each Local TV Company will be required to enter into a TV Contract with each Finalist pursuant to which each Finalist will:-

4.2.1 enter into a Recording Agreement with the Local Record Company;

4.2.2 enter into a Merchandising and Sponsorship Agreement with the Local Merchandising and Sponsorship Company in a form approved by Pearson and 19 TV;

4.2.3 enter into a Management Agreement with the Local Management Company in a form approved by Pearson and 19 TV;

4.2.4 agree restrictions on that Artist’s appearances on television or ability to release records for at least 3 months after transmission of the Programme or Series;

4.2.5 agree to keep all aspects of the Programme or Series strictly confidential.
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Music Business Agreements (aff)
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Click here for the complete Pop Idols/Idols License Agreement [American Idol]

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The SEO Edge
Nowadays, business success has a crucial component—search engine success. Your company needs top rankings in the search engines to be visible, to be credible, to be a player. To achieve this goal, we offer content solutions that connect with readers, keep them engaged and keep them coming back. Our research indicates that this is the best strategy to appeal to the spider bots and achieve top listings in the search engines. Our web solutions have what we call The SEO Edge because that’s what it’ll give you—the competitive edge. With exclusive access to millions of search terms at LifeTips, knowledge from hundreds of thousands of questions asked by readers over the years, and active ratings of tips on our website, LifeTips has got something that no-one else has: We know what knowledge seekers want. And that’s the edge needed to create web content that works for both readers and the search engine bots.

Our Guarantee
All our solutions are backed with a simple guarantee: If you’re not completely satisfied with our content solutions, programs and technology applications, we’ll refund your money or cancel your contract. Period.

Scope of the Project
The Makeup.com website is in need of SEO content and link strategy work and light design enhancement to improve visibility, brand recognition, conversion, and sales.

Planning
As the first part of the LifeTips process, we will offer a complete analysis of the client’s existing website infrastructure and review overall marketing material and strategy. An intensive Brainstorm session will help flush out the strategy for projects discussed in this proposal and priority of the solutions and deliverables. LifeTips will work closely with the client to build a solid SEO and conversion enhancement strategy that grows revenue and will be implemented in a series of phases throughout the course of the year.

Consulting Services
Led by our President, Byron White, one of the speakers you’ll find at the Search Engine Marketing conferences, our team will review your website and contextual marketing strategy quarterly. We’ll offer no-holds-barred advice on improving graphic user interface design, call-to-action clarity, navigation problems, SEO problems, the organic strength of various pages and more. We’ll create necessary reports and review everything with you in a conference call, recording it for future reference, if desired. We’ll direct you to white papers we’ve written that offer solutions. The goal of the whole exercise is to rectify SEO problems, improve conversion and increase traffic and sales.

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Sponsor/Link Program
Makeup.com will become the exclusive sponsor of the make-up.lifetips.com niche topic at LifeTips. And when we say exclusive, we mean it; your competition will be shut out for the year of your contract. One of our expert writers an additional 100 expert tips on top of the content currently on the Tip Site, 30 of which feature your brand and a link phrase pointing directly to landing pages you provide that are optimized for that keyword phrase. Our research concludes that these links will improve your link popularity and boost your listing positions in the search engines. Our writers, editors, SEO specialists and link engineers create, optimize and launch the new Tip Site in our network, with your approval along the way. And as part of the deal, you get to run unlimited rich media, banner and text ads throughout the LifeTips network driving traffic to your website.

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Customer Feeder
LifeTips will launch our patent pending Customer Feeder to your customers offering a Tip of the Day that offers a high tech way to share the Makeup.com expertise and knowledge with customers. On a regular basis, using the latest RSS technology, the feeder sends the Tip of the Day to the opt-in subscribers of Google, Yahoo or MSN personal pages. It’s a white label solution, so we do the work and you get the credit. And the solution allows you to build the Makeup.com brand and stay top-of-mind with the people who matter and opt-in for the savvy advice. And each feed links back to your website. We also create a proprietary Tip of the Day in the latest Google Gadgets format for opt-in subscribers as part of the program if requested. Price of the solution includes delivery of code for one year license subject to additional tip content delivery throughout the year.

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Optimization of Pages
Our SEO team will optimize 150 web pages on Makeup.com. Our research confirms the importance of properly optimizing the important pages on your website for overall search marketing strategy. Our SEO services are enhanced with our proprietary Page Strength Tool that grades the SEO strength of each page we optimize. We can quickly identify the problems of a page and offer solutions for improvement. Monthly Page Strength Reports combined with Monthly Position Reports to track the success of our optimization strategy for all the pages we optimize as part of the package for a one year period.
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Click here for the complete Search Engine Optimization (SEO) Letter Agreement

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