This Trademark License and Services Agreement (this “Agreement”) is made as of September 7, 2006, between Vita Ventures, LLC, a Delaware Limited Liability Company (“Licensee”), 8 Henderson Drive, West Caldwell, New Jersey 07006, Attention: Keith Frankel, and G-Nutritional, LLC, a Delaware limited liability company (“GN” and together with Licensee, the “Parties”), c/o George Foreman Enterprises, Inc., 100 North Wilkes-Barre Blvd., 4th Floor, Wilkes-Barre, PA 18702, Attention: Efrem Gerszberg. Terms not otherwise defined herein shall have the meanings ascribed to them in the Operating Agreement (defined below).

WHEREAS, concurrently herewith, Vitaquest International LLC (“VQT”) and GN have entered into a certain Operating Agreement (the “Operating Agreement”);

WHEREAS, GN controls right to use the name and likeness (the “Property”) of George Foreman (“Celebrity”) in connection with the sale of products principally related to wellness, vitamins and nutritional supplements (the “Products”);

WHEREAS, GN has the power and authority to grant to Licensee the right, privilege and license to use the Property in connection with the sale of the Products; and

WHEREAS, Licensee desires to obtain from GN a license to use the Property in connection with the sale of the Products.

NOW, THEREFORE, in consideration of the Operating Agreement and the foregoing premises and for other good and valuable consideration, the receipt and sufficiency of which is hereby acknowledged, the Parties hereby agree as follows:

Section 1. Grant.

Subject to the terms and conditions hereof, GN hereby grants Licensee the world-wide non-exclusive license to use the Property during the Term (as defined below) in connection with the sale of the Products.

Section 2. Services.

2.1. GN shall cause Celebrity to perform such services, at no charge except as otherwise provided herein, for the purpose of shooting one (1) infomercial as may be approved in advance by GN (the “Services”) during the Term. Notwithstanding any implication herein to the contrary, in no event will Celebrity be required to perform more than three (3) days of services hereunder during the Term (of which no more than two (2) days may be consecutive, unless Celebrity otherwise agrees in writing) in connection with the shooting of the single infomercial, exclusive of travel time.
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This Name and Likeness License Agreement (this “Agreement”) is entered into as of September 22, 2006, by and between Leslie Blodgett (“Licensor”) and Bare Escentuals, Inc., a Delaware corporation (the “Company”).

WHEREAS, Licensor is the exclusive owner of all right, title and interest in and to (i) her image, signature, voice and likeness and goodwill appurtenant thereto, (ii) certain rights of publicity in and to her full and formal name, nickname or alias (her “Name”), image, likeness, voice, signature now used or hereafter to be used, photograph and other elements or attributes of her persona, identity, or personality, (iii) all rights in and to her Name, and (iv) all common law and statutory rights in the foregoing (collectively, the “Property”);

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2. Use of the Property.

(a) Subject to the terms and conditions of this Agreement and to the license rights to the Property previously granted by Licensor and listed on Exhibit A hereto, Licensor hereby licenses to the Company the exclusive right to use, and to authorize others to use, pursuant to the terms hereof, any of the Property throughout the Territory by any means, methods and technologies now known or hereafter to become known, whether relating to the Property itself or in connection with the creation, development, production, manufacturing, packaging, promotion, distribution and sale of any products and services of the Company (such products and services are referred to herein as the “Licensed Products” and the “Licensed Services”) during the term of this Agreement. During the term of any license pursuant to this Agreement, the Company shall use commercially reasonable efforts to preserve the historical goodwill of the Property, the Licensed Products and the Licensed Services. All use of the Property and Licensed Services shall inure solely to the benefit of Licensor. The use of the Property by the Company or any sublicensee thereof shall be of a quality at least substantially consistent with the Historical Standard (as defined below), provided that any use of the Property by the Company while Licensor is an officer of the Company having a general management role shall be conclusively presumed to meet the Historical Standard. The “Historical Standard,” as of any date, shall mean the quality, style and image of the Licensed Products or Licensed Services as the Property has been used by the Company after January 1, 2006 and before the date that Licensor ceases to be an officer of the Company having a general management role such period since January 1, 2006 being referred to as the “Historical Period”). …
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Click here for the complete Name and Likeness License Agreement

Bonus: Who is Leslie Blodgett? Read this article to find out: Building a ‘Bare’ Empire

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