This post points to two contracts posted by SEO professionals that I follow on Twitter.

Status_Girl posted a sample contract she uses for her SEO clients. After the standard this is not legal advice Status_Girl says:

Having bounced around the SEO industry for the past few years, I’ve managed to keep a record of (what I consider to be) useful information when it comes to dealing with SEO clients. When I was an SEO consultant I used this information to create a personalized SEO contract for my business. With all the hoopla out there about SEOs being snakes, deadbeats, etc, I figured now would be an excellent time to share it. I’d like to extend a big “thank you” to Sarah Bird, who recently helped me with some of the legal mumbo jumbo.

Wingnut posted a sample SEO contract on his blog recently. No introductory comments, just the contract. But nice nonetheless. It’s a little more, shall we say, unconventional.

Oh, and if you want to follow me on Twitter, my name is wyliemac.

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June 19, 2007

Enterconnect Inc.
100 Century Center Court
Suite 650
San Jose, CA 95112

Re: Media Campaign for Enterconnect Inc.

Global Media Fund, Inc. (GMF) is pleased to present this offer to produce and distribute a total of Two Million Dollars ($2,000,000) worth of nationally syndicated newspaper features, nationally syndicated radio features and other media on behalf of Enterconnect Inc. (Enterconnect), using the industry standard advertising rates currently utilized by GMF, over a Twelve (12) month time frame. Enterconnect will have the option to choose at its discretion the balance of print, radio and other media features as outlined below. GMF has summarized some expected exposure values in the paragraphs below assuming that Enterconnect chooses to utilize print features only. These exposure values are not guaranteed numbers, but are based upon current average results displayed over the selected time frame for illustrative purposes. They do not factor in media campaign ramp up times, or the fact that the print features will continue to run for up to eighteen months after the last feature is distributed.

FORMS OF MEDIA AVAILABLE (Enterconnect’s choices)

1. Newspaper Features
The newspaper features will be specifically about your company and distributed to 10,250 daily and weekly newspapers, news, and wire services. Our services will include: feature consultation and development, writing and editing, printing, delivery, clippings and readership reports including comparable advertising space value reports. You will have final approval on all copy.

Your features will be distributed on computer disks, by direct electronic feed and in a hard copy camera-ready format. GMF will deliver clipping reports beginning ten (10) weeks after media pick up; these reports will continue to be sent on a monthly basis for one (1) calendar year from delivery (date feature was distributed).

Newspaper Distribution Guarantee. Although placement is subject to individual editorial discretion, GMF offers the following guarantee: each print feature must receive placements in at least one hundred (100) newspapers (we currently average 648 placements per feature). If the placements do not total 100 within a six (6) month period of your sign-off on the feature, GMF will re-write and/or re-distribute that feature at no cost to you until the guaranteed minimum of 100 is obtained.

Expected Print Exposure Assuming that Enterconnect chooses to utilize print features only and to run the print features evenly over a one (1) year time frame, the print features would reach an estimated audience of One Hundred and One Million Eight Hundred Eighty Two Thousand Eight Hundred Eighty (101,882,880) readers per month for twelve (12) months.

2. Radio Features
The radio features will be nationally syndicated radio features specifically about your company. Your scripts will be written by media and radio professionals, read by radio professionals, produced on a CD-ROM and sent to over 6,000 radio stations around the country. In addition to the CD, a script of your public service message is distributed as well, so that announcers can “localize” the material.

Radio Features consist of two 30-second scripts under one heading written to your approval. You will have final approval on all radio features. GMF will deliver radio exposure reports on a monthly basis for the duration of the media campaign that details each radio station that played the feature. These releases are guaranteed (see “Radio Distribution Guarantee” below) to be played on at least Four Hundred (400) radio stations.

Radio Distribution Guarantee. Although placement is subject to individual editorial discretion, GMF offers the following guarantee: each radio feature must receive placements in at least Four Hundred (400) radio stations. If the placements do not total Four Hundred (400) within a Six (6) month period of your sign-off on the feature, GMF will re-write and/or re-distribute that feature at no cost to you until the guaranteed minimum of Four Hundred (400) is obtained.

3. Television Media
The television spots will normally be 30 second, 60 second or television format standard time spots. Your television ad will be produced by television media professionals and will be distributed on television stations and/or networks. Some examples of television networks are ESPN, Fox Sports, etc. You will have final approval on all television spots and media values will be applied from the rate card.

4. Internet Media, Marketing and Services
The Internet media category may include many forms of media. These forms include professional services to build or enhance customers’ websites, services to optimize websites, search engine optimization, email marketing and other services. We can also provide custom designed Internet campaigns for each of our clients. The customer will have final approval on all Internet marketing services and media values will be applied from industry standards.

5. Golf Events and Other Sponsorships
Golf sponsorships and other event sponsorships, such as Celebrity golf tournaments, X Game, Fishing, Rodeo, snowmobile and dirt bike racing, Horse racing, Women’s Softball, and much more, are offered to GMF clients on an event by event basis based on inventory. These events may be nationally televised and typically include things like signage, localized media, purse, an events ceremony and a full range of offerings around each event. GMF clients will have an opportunity to take advantage of these offerings. Customers will have final approval on all new events and values will be applied from industry standards.

6. Other Media
GMF is committed to continuously adding to our portfolio of media. As we add more media to our portfolio, our clients will have an opportunity to take advantage of the new offerings. Customers will have final approval on new media.

In Consideration of Media Campaign
The total all-inclusive cost for this media campaign is One Million Dollars ($1,000,000). Payment will be in the form of One Million Dollars ($1,000,000) in shares of restricted common stock of Enterconnect (the “Restricted Shares”). The restricted shares payment of this Memorandum of Understanding (“MOU”) shall be paid upon execution of this document. The number of shares to be issued as payment for this $1,000,000 shall be One Million (1,000,000) shares of common stock.

The restricted stock shall be governed by the “Restricted Stock Terms” as outlined herein. Fulfillment of this MOU by GMF is conditional on the receipt of all payments owed in the specified time frame. Failure to pay as agreed may trigger a default as per the included “Default Provisions”. All media will have a shelf life of twelve months from the date of contract. Media unused during the life of the Agreement will be expunged.
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Click here for the complete Media Campaign Agreement

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This Internet Services Agreement (“Agreement”) is made this 18th day of June, 2003 by and between YP Web Partners, L.L.C., d/b/a YPSolutions, a Louisiana limited liability company with offices at 3445 North Causeway Boulevard, Suite 401, Metairie, LA 70002 (“YPS”), and R.H. Donnelley Publishing & Advertising, Inc., a Kansas corporation, with offices at 5454 West 110th Street, Overland Park, Kansas 66211 (“Publisher”). YPS and Publisher are sometimes referred to herein as the “Parties” and individually as a “Party.”

Recitals

A. YPS offers Internet services, including consulting, Internet yellow pages directory infrastructure, portal design, content, hosting, web site building, traffic optimization, and other services to telephone directory publishers.

B. Publisher compiles, publishes and distributes printed white and yellow pages telephone directories in markets located in 18 states.

C. YPS and Publisher desire to enter into a business relationship pursuant to which, among other things, (i) YPS will convert certain (as specified herein) of Publisher’s printed telephone directories into a digital format accessible on the Internet and build web sites for Publisher on which those digitized directories will reside, (ii) YPS will host and promote Publisher’s web sites on the Internet, including providing all hardware and software support necessary to host Publisher’s web sites and display Publisher’s directories on the Internet, (iii) YPS will provide Publisher with web-based listings management software and other tools necessary to permit Publisher’s maintenance and control of listings and graphic data on Publisher’s web sites, and (iv) YPS will provide training and support to Publisher’s technical staff to enable them to access and use YPS’s proprietary systems and software for the purpose of supporting and maintaining Publisher’s web sites.

***

1. Definitions. For the purposes of this Agreement, the following terms will have the indicated meanings:

1.1 “Beta Version” means the initial test system of each of Publisher’s Web Sites, which is tested through the Internet by Publisher.

***

1.4 “Directory Content” means the white pages, yellow pages, and other sections and components of each of the Directories (including without limitation listings, display advertisements, in-column advertisements, extra lines, filler, disclaimers, call-out boxes, data files, reports, galley file, HIP file, WADS and CAPS files), which are delivered by or on behalf of Publisher to YPS.

1.5 “Directory Infrastructure Systems” means YPS’s server computer(s) and other hardware systems, and YPS’s ListBoss and PageBoss software programs and other software programs utilized by YPS in providing Web Site development and Web Site hosting services related to the Directories.

***

1.21 “Significant Security Breach” means any unauthorized third party access to the Directory Infrastructure Systems or to YPS-protected data via an Internet connection. Significant Security Breaches are further defined in the Web Hosting Specifications attached to this Agreement as Exhibit C.

1.22 “Web Page” means each individual screen display contained in a Web Site consisting of information and data that is rendered by a web browser interface.

1.23 “Web Portals” means interactive, Publisher-branded Web Pages included within Web Sites that contain live links to web sites on the World Wide Web.

***

2. Exhibits and Schedules. The following exhibits and schedules, which are attached to this Agreement, are incorporated into, and made a part of, this Agreement:

Exhibit / Schedule

Exhibit A – Directory Conversion Schedule

Exhibit B – General Web Site Specifications

Exhibit C – Web Hosting Specifications

Exhibit D – Enhancements and Upgrades Specifications

Exhibit E – Third Party Software List

Exhibit F – Directories List

Exhibit G – Project Compensation Schedule

Exhibit H – Form of Preferred Escrow Agreement

3. Conversion of Directories. YPS will provide the following products and services to Publisher to facilitate the conversion of the Directories into an Internet-accessible format:

3.1 Conversion. Upon delivery of the Directory Content for each Directory, YPS will convert the Directory Content from Publisher’s publishing system format into the data format utilized by YPS and fully compatible with the Directory Infrastructure Systems (the “Internet Format”). The Directory Content shall be delivered by Publisher in the format specified in the Directory Conversion Schedule attached to this Agreement as Exhibit A. The conversion of the Directory Content shall be done by YPS in accordance with the Directory Conversion Schedule. The converted Directory Content shall conform to, and function under, standard HTML Code conventions.

3.2 Placement on Web Sites. Upon satisfactory conversion of a Directory’s Directory Content, YPS will incorporate the Directory Content into the Web Site developed for that Directory pursuant to this Agreement. The parties acknowledge and agree that the Directory Content for each publication issue of a Directory covered by this Agreement will be incorporated into, and replace, the Directory Content of the previous issue of that Directory that has been incorporated into the Directory’s Web Site.

3.3 Conversion Due Dates. For each Directory, Publisher will deliver the Directory Content to YPS in accordance with the delivery schedule provided, or to be provided, in the Directory Conversion Schedule. Upon written notice to YPS, Publisher may modify the delivery schedule for any of the Directories, provided that Publisher complies with the minimum lead time requirements set forth in this Agreement.

3.4 Conversion Programming. To facilitate the conversion of the Directory Content to the Internet Format, YPS will develop one or more software conversion programs (“Conversion Utilities”) and/or modify the software programs utilized by the Directory Infrastructure Systems to permit the conversion of data from the format used by Publisher’s publishing systems to the Internet Format. This conversion of the Directory Content, including the Conversion Utilities, shall conform to the standards, and be completed within the time deadlines, specified in the Directory Conversion Schedule. Upon timely and satisfactory completion of the Conversion Utilities, YPS shall be entitled to bill Publisher for the one-time Initial Conversion Set-up Fee specified in the Project Compensation Schedule attached to this Agreement as Exhibit G.

3.5 Designation of Directories.

3.5.1 Initial Directories. The Parties agree that the July 2003 publication issue of Publisher’s Las Vegas, Nevada Sprint Yellow Pages telephone directory will be the first of the Directories subject to this Agreement. During the first year of this Agreement’s term, Publisher at its discretion may from time to time designate publication issues or other directories it publishes as Directories subject to this Agreement; Publisher shall make its designation by notifying YPS in writing of any such Directories.

3.5.2 IYP Plan. On or before the expiration of the first year of this Agreement’s term, Publisher shall develop and provide to YPS an Internet Yellow Pages Plan (the “IYP Plan”) consistent with the terms of this Agreement, which will provide a comprehensive designation of the publication issues of directories it publishes as Directories subject to this Agreement. In developing the IYP Plan, Publisher shall have the right to designate anywhere from none to all of its directory publications as Directories subject to this Agreement. The Directories designated in the IYP Plan shall include the Directories previously designated as subject to this Agreement by Publisher; provided however that Publisher may elect not to include any such Directories for which YPS has not yet commenced providing the products and services contemplated herein. Publisher shall commit to implementing the products and services provided for in this Agreement that are identified in the IYP Plan for a minimum of two full publication cycles of each Directory designated in the Plan (inclusive of any publication cycles already commenced or completed with respect to Directories previously made subject to this Agreement), subject to Publisher’s right to substitute Directories as provided herein.

3.5.3 Additional and Substitute Directories. After submission of the IYP Plan, Publisher, at any time during the remaining term of this Agreement, may add other directories published by Publisher to, or substitute any such directories for one or more of, the Directories designated in the IYP Plan, provided the substitution of Directories does not result in a material decrease in the compensation payable to YPS pursuant to this Agreement. Publisher shall make such additions or substitutions by providing YPS with written notification thereof.

3.5.4 Information Required; Limitations on Designations. Publisher will provide YPS with the Print Delivery Start Date for each issue of each Directory designated, added or substituted by Publisher pursuant to written notifications provided by Publisher to YPS or as part of the IYP Plan submitted to YPS in accordance with the foregoing provisions. The Print Delivery Start Dates and other applicable production deadlines established by Publisher will be added to the Directory Conversion Schedule and YPS thereafter shall be obligated to provide the products and services contemplated by this Agreement with respect to all such Directories. Notwithstanding the Publisher’s discretion to designate, add and substitute Directories as subject to this Agreement, the designation, addition or substitution of any Directory that in effect would extend the term of this Agreement beyond December 31, 2006 may be made only upon the mutual, written agreement of the Parties.

3.5.5 Minimum Lead Time and Performance Deadlines. For each Directory, Publisher shall provide YPS with the minimum lead times specified in this Section, and YPS shall meet the performance deadlines required hereby and by other provisions of this Agreement, unless otherwise agreed by the Parties.

The Parties shall cooperate in good faith in making adjustments to the lead time and performance deadline requirements for each Directory, as necessary to coordinate YPS’s delivery of the Final Version of each Web Site with the printing and distribution schedules of the corresponding Directory. The minimum lead time and performance deadlines for each Directory are as follows:

(a) Publisher will provide YPS with notification of the designation, addition or substitution of any Directory made subject to this Agreement at least sixty (60) days prior to the Directory’s Print Delivery Start Date, except for Directories made subject to this Agreement pursuant to an exercise of Publisher’s First Option Right in accordance with Section 10.8 of this Agreement;

(b) Publisher will provide YPS with notification of any change in the Print Delivery Start Date for each Directory at least fifteen (15) days prior to the changed Print Delivery Start Date;

(c) The Parties will use commercially reasonable efforts to complete the development of Web Site Specifications for each Web Site at least thirty (30) days prior to the applicable Print Delivery Start Date;

(d) YPS will complete the conversion of each Directory and host the Beta Version of the Web Site relating thereto within ten (10) days of Publisher’s delivery of all of the Directory Content of such Directory.

4. Web Site Development and Delivery. YPS will provide the following products and services to the Publisher to facilitate the placement of the Directories on one or more Web Sites developed for publication by YPS:

4.1 Web Site Development. YPS shall develop for Publisher a Web Site dedicated to each of the Directories converted to the Internet Format. Each Web Site shall be developed by YPS in accordance with the specifications and requirements to be developed by the Parties for that Web Site, which among other things shall graphically and textually illustrate the Web Pages to be incorporated into the Web Site (including images and graphics) and the functionality Publisher requires between (a) multiple Web Pages, (b) each Web Page and Internet users, and (c) the Web Site and other Web Sites on the World Wide Web (the “Web Site Specifications”). Without limiting the generality of the forgoing, each Web Site will include, or incorporate the features of, the PageBoss Product, and the ListBoss Product. The Web Site Specifications for each Web Site shall be consistent with the general specifications and requirements set forth in Exhibit B to the Agreement (the “General Web Site Specifications”).

4.2 Acceptance Testing and Acceptance. YPS shall host on its Internet server a Beta Version of each Web Site for Publisher’s inspection and testing over the Internet on or before the Print Delivery Start Date for the Directory identified in the applicable Web Site Specifications. The Beta Version shall conform to, and comply with, the Web Site Specifications applicable to that Web Site. Access to the Beta Version will be limited to Publisher and will be password protected. For each Web Site, Publisher shall perform a complete inspection and testing of all aspects of the Beta Version. Publisher shall indicate its acceptance of the Beta Version in writing or Publisher shall request modifications to the Beta Version which shall be consistent with the Web Site Specifications. YPS shall incorporate Publisher’s requested modifications into the Web Site after consultation with Publisher’s Project Manager. Upon the satisfactory incorporation of Publisher’s requested modifications into the Web Site, Publisher shall indicate its acceptance of the Beta Version in writing. The Parties shall use commercially reasonable efforts to modify and complete acceptance of the Beta Version within five (5) days after the initial hosting thereof on YPS’s Internet server.

4.3 Delivery. YPS’s delivery of Publisher’s Final Version of the Web Site for each Directory shall consist of YPS’s posting of Publisher’s Web Site to YPS’s Internet server for use on the World Wide Web. The delivery of the Final Version shall be made and completed on or before the applicable Directory Delivery Start Date. Upon delivery, YPS shall be entitled to bill Publisher for the applicable Annual Directory Fee specified in the Project Compensation Schedule.

4.4 Duration. Each Web Site will be hosted pursuant to the terms of this Agreement and will be available on the World Wide Web (referred to herein as “duration”) throughout the publication cycle of the Directory to which the Web Site relates. Accordingly, modifications to the Web Sites may be required during their duration to correct or update live links to web sites of Publisher’s advertising customers, live links within Web Portals, Directory Content, and other content included in the Web Site. Publisher may make these modifications through the use of the programs provided by YPS. Publisher also may require certain Web Site modification services from YPS, which shall be provided by YPS in accordance with the Modification Services Standards set forth in the Web Site Specifications. These modification services will be provided in consideration for the fees specified in the Project Compensation Schedule.

5. Development and Support of Web Portals.

***

6.8 Maintenance. YPS shall provide comprehensive, ongoing maintenance of each Web Site throughout the publication cycle of the Directory to which the Web Site relates, which shall include the maintenance services specified in the Regular Maintenance/System Availability Requirements identified in the Web Hosting Specifications. As part of ongoing maintenance, YPS shall correct, or cause to be corrected, any defects in the Directory Infrastructure Systems that negatively impact system availability or usability, including defects in the Rendering Programs (as defined herein) and corruption of any data files related to the Web Sites, in accordance with the Regular Maintenance/System Availability Requirements. Additionally, YPS will provide technical support and sales customer service support in accordance with the Regular Maintenance/System Availability Requirements. Unless otherwise provided in the Project Compensation Schedule, these maintenance services will be provided at no additional charge to Publisher.

6.9 Enhancements and Upgrades. Throughout the term of this Agreement, YPS will make available and provide any enhancements and upgrades to the products and services provided by YPS pursuant to this Agreement that are (i) required by the Enhancement and Upgrade Specifications attached to this Agreement as Exhibit D, or (ii) are made generally available to YPS’s customers. Upon thirty (30) days notice from YPS, Publisher will be responsible for any necessary acceptance testing of upgrades and enhancements prior to implementation by YPS. The products and services for which such enhancements and upgrades will be provided shall include, without limitation, the ListBoss Product, the PageBoss Product and the CityBoss Product, as well as the Rendering Programs. The Parties acknowledge that YPS’s listings manager software, which supports the ListBoss Product, has not been fully developed for use with the PageBoss Product and will not be offered to YPS’s customers until the summer of 2003. Until such development is completed, YPS will promptly perform any list management changes Publisher desires to make in the PageBoss Product at no additional charge to Publisher. YPS shall provide this PageBoss Product functionality enhancement to Publisher at the same time it is made available to YPS’s other customers, but in no event later than October 1, 2003. Publisher acknowledges that enhancements may not be made “retroactively” to existing online publications but would be implemented during the next issue activation online.

6.10 Periodic Reports and Reviews. YPS shall provide Publisher with periodic reports relating to each Web Site, including the following:

6.10.1 Monthly Systems Availability Report. YPS shall provide a Monthly Systems Availability Report to Publisher on the first Tuesday of each calendar month, which shall include the following information and data:

Daily System Utilization (CPU, memory) and Availability (%)

Daily Network (LAN/WAN) Utilization and Availability (%)

Identify hardware and software upgrades

Identify defects to software

Identify and explain any system downtime

System Intrusion Statistics

6.10.2 Usage and Tracking Reports. The Directory Infrastructure Systems will provide real-time, interactive Publisher access to tracking reports for Web Site activity. The statistical package provided by YPS through this interactive access will include the Web Site usage measures specified in the Web Hosting Specifications. The Web Site usage measures will be provided in the format or formats required by the Web Hosting Specifications and shall be accessible to Publisher at all times during which the Directory Infrastructure Systems are available for Internet access.

6.11 Other Web Hosting Services. YPS shall provide and/or make available to Publisher the following, additional web hosting services. To the extent such services are provided at an additional charge, as specified in the Project Compensation Schedule, Publisher will not be obligated to purchase these additional web hosting services.

6.11.1 Web Site Traffic Optimization. YPS will develop Publisher’s Web Sites based on the most important HTML elements for basic web traffic optimization. These include but are not limited to the “web page title”, “keyword meta-tag”, and “description meta-tag” page elements. YPS will include the appropriate page elements for each web page as mutually agreed upon by YPS and Publisher. YPS will submit each of the Web Portals to leading Internet search engines, including without limitation those Internet search engines identified in the Web Hosting Specifications. YPS from time to time will make “pay for placement” and other promotional programs available to Publisher for an additional charge. These programs will be designed to maximize the number of users accessing the Web Sites and are generally described in the Web Hosting Specifications.

6.11.2 Mapping. For each Web Site, YPS will offer Publisher the option to geo-code substantially all of the addresses in the white and yellow pages listings in the Directory to which the Web Site relates. Upon completion of the geo-coding, YPS’s software will allow users accessing the Web Site to “click on” a specific address to activate a pop-up window which displays a map showing the exact location of that listing within the Directory’s geographic coverage area. This service will be provided in accordance with the Mapping Specifications set forth in the Web Hosting Specifications and for the fees specified in the Project Compensation Schedule. Publisher acknowledges that geo-coding does not ensure that 100% of all addresses will be linked to a map. For example, P.O. Boxes cannot be geo-coded.

6.11.3 Directory Tabs. At Publisher’s option, each Directory will be presented on the Web Site to which it relates with Web Pages that include (i) three large tabs for white pages, yellow pages and an index, and (ii) an “A to Z” alpha tab bar. These Web Page features will be made available to Publisher at no additional charge in accordance with the Web Site Specifications. YPS shall make available to Publisher additional tab designs and other, related design features for an additional fee, as specified in the Project Compensation Schedule.

6.11.4 Hyper-Links and Iconic Buttons. At Publisher’s option, web site and email links that appear in Directory Content will be made “live” permitting users to click on such links to visit other web sites on the World Wide Web or send email over the Internet. Additionally, cross references and anchor listings will be “hyper-linked” so that users can jump to other related classifications and/or view display advertisements in a Publisher-branded pop-up window in the PageBoss version. These options will be provided by YPS for the fee specified in the Project Compensation Schedule and automatically applied to the Directory Content. At Publisher’s direction, YPS will manually enable or disable web and email links appearing in display or in-column advertisements for an additional fee, which is specified in the Project Compensation Schedule. Publisher shall have the right to exclude certain types of advertising or certain headings from eligibility for live links or web buttons. Publisher will provide excluded advertising category lists and guidelines to YPS, which YPS will implement immediately. These lists and guidelines may be modified by Publisher at any time during the term of this Agreement.

6.11.5 Coupons and Banner Ads. At Publisher’s option, YPS shall provide Publisher with Internet access to YPS’s online coupon and banner advertising management products for Publisher’s use in connection with the creation or modification of any of the Web Sites. The software utilized to provide these products shall be deemed a part of the software package provided by YPS. The fees, if any, applicable to Publisher’s use of these products are specified in the Project Compensation Schedule.
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Click here for the complete Internet Services Agreement

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The SEO Edge
Nowadays, business success has a crucial component—search engine success. Your company needs top rankings in the search engines to be visible, to be credible, to be a player. To achieve this goal, we offer content solutions that connect with readers, keep them engaged and keep them coming back. Our research indicates that this is the best strategy to appeal to the spider bots and achieve top listings in the search engines. Our web solutions have what we call The SEO Edge because that’s what it’ll give you—the competitive edge. With exclusive access to millions of search terms at LifeTips, knowledge from hundreds of thousands of questions asked by readers over the years, and active ratings of tips on our website, LifeTips has got something that no-one else has: We know what knowledge seekers want. And that’s the edge needed to create web content that works for both readers and the search engine bots.

Our Guarantee
All our solutions are backed with a simple guarantee: If you’re not completely satisfied with our content solutions, programs and technology applications, we’ll refund your money or cancel your contract. Period.

Scope of the Project
The Makeup.com website is in need of SEO content and link strategy work and light design enhancement to improve visibility, brand recognition, conversion, and sales.

Planning
As the first part of the LifeTips process, we will offer a complete analysis of the client’s existing website infrastructure and review overall marketing material and strategy. An intensive Brainstorm session will help flush out the strategy for projects discussed in this proposal and priority of the solutions and deliverables. LifeTips will work closely with the client to build a solid SEO and conversion enhancement strategy that grows revenue and will be implemented in a series of phases throughout the course of the year.

Consulting Services
Led by our President, Byron White, one of the speakers you’ll find at the Search Engine Marketing conferences, our team will review your website and contextual marketing strategy quarterly. We’ll offer no-holds-barred advice on improving graphic user interface design, call-to-action clarity, navigation problems, SEO problems, the organic strength of various pages and more. We’ll create necessary reports and review everything with you in a conference call, recording it for future reference, if desired. We’ll direct you to white papers we’ve written that offer solutions. The goal of the whole exercise is to rectify SEO problems, improve conversion and increase traffic and sales.

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Sponsor/Link Program
Makeup.com will become the exclusive sponsor of the make-up.lifetips.com niche topic at LifeTips. And when we say exclusive, we mean it; your competition will be shut out for the year of your contract. One of our expert writers an additional 100 expert tips on top of the content currently on the Tip Site, 30 of which feature your brand and a link phrase pointing directly to landing pages you provide that are optimized for that keyword phrase. Our research concludes that these links will improve your link popularity and boost your listing positions in the search engines. Our writers, editors, SEO specialists and link engineers create, optimize and launch the new Tip Site in our network, with your approval along the way. And as part of the deal, you get to run unlimited rich media, banner and text ads throughout the LifeTips network driving traffic to your website.

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Customer Feeder
LifeTips will launch our patent pending Customer Feeder to your customers offering a Tip of the Day that offers a high tech way to share the Makeup.com expertise and knowledge with customers. On a regular basis, using the latest RSS technology, the feeder sends the Tip of the Day to the opt-in subscribers of Google, Yahoo or MSN personal pages. It’s a white label solution, so we do the work and you get the credit. And the solution allows you to build the Makeup.com brand and stay top-of-mind with the people who matter and opt-in for the savvy advice. And each feed links back to your website. We also create a proprietary Tip of the Day in the latest Google Gadgets format for opt-in subscribers as part of the program if requested. Price of the solution includes delivery of code for one year license subject to additional tip content delivery throughout the year.

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Optimization of Pages
Our SEO team will optimize 150 web pages on Makeup.com. Our research confirms the importance of properly optimizing the important pages on your website for overall search marketing strategy. Our SEO services are enhanced with our proprietary Page Strength Tool that grades the SEO strength of each page we optimize. We can quickly identify the problems of a page and offer solutions for improvement. Monthly Page Strength Reports combined with Monthly Position Reports to track the success of our optimization strategy for all the pages we optimize as part of the package for a one year period.
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Click here for the complete Search Engine Optimization (SEO) Letter Agreement

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