Employment Agreement
Category: 270 Legal Recent Posts, Employment Agreements, Marketing Agreements
EMPLOYMENT AGREEMENT
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B. Statement of Work. Steven Silbert on behalf of the Company; will perform the following services under Phase I “Marketing Plan”.
1. Phase I - Marketing Plan: Steven Silbert will deliver in 20 business days from the date of this engagement between the parties a comprehensive marketing plan to the management of Sunwin. The plan will include but will not be limited to the following;
a. The creation of a branding campaign that would include recommendations on the name that would be utilized in the US, the design of the packaging, as well as the text that would be on the packaging. The importance is to create an image that stands out from other competitive products.
b. An analysis of the current competition which would include pricing recommendations, identifying multiple categories of potential purchasers of Sunwin Stevia in the United States. The names, background, and estimated time of entry into the market (meaning getting product on the shelf) for each named target purchaser.
c. A comprehensive viral marketing campaign. This will include the various sites that we would recommend having links directly to a US Sunwin site. Examples would be the National Diabetes Foundation, WEB MD, along with a host of others that have significant traffic from diabetics.
d. Publications that target health issues to the African American Market. This group’s incident of diabetes is reaching epidemic proportions.
e. Identifying Health and Wellness sites and companies that are potential distributors of Stevia.
f. Determining and obtaining endorsements from highly visible and respected organizations in the nutritional and health care fields.
g. The development of an SEO (Search Engine Optimization) program, which would effectively enhance penetration to all the identified target markets.
h. An analysis of producing 3-5 minute infomercials that would air on CNBC’s weekly program for diabetics.
i. Commence a study on the viability of running infomercials on targeted health programs marketing Sunwin Stevia directly to the public under a different name.
j. All work products provided to Sunwin Stevia International Corporation shall be the property of the Company.
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