Sponsored Links Master Terms and Conditions
Category: 270 Legal Recent Posts, Advertising, Sponsored Links
Sponsored Links Master Terms and Conditions
These Sponsored Links Master Terms and Conditions (“Master Terms”) are entered into between LookSmart, Ltd. with its principal office at 625 2nd Street, San Francisco, California 94107 (“Service Provider” or “SP”) and eBay Inc. with its principal office at 2145 Hamilton Avenue, San Jose, California 95125 (“eBay”), and will govern all Insertion Orders placed for the Services by eBay or any of its Affiliates, as applicable. These Master Terms and any Insertion Orders issued hereunder are collectively referred to as the “Agreement.”
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3. SP OBLIGATIONS
3.1 Selected Keywords; Negative Keywords. Except as otherwise set forth in this Section, SP will provide the Services to display Ads on SP Network Properties in response to an internet user’s submission on any SP Network Property of a search query that includes one or more Selected Keywords. If SP is capable of providing negative keyword matching services, eBay may request, and SP will provide, negative keyword matching as part of the Services such that SP will provide Services to prevent the display of Ads in response to an Internet user’s search query that includes any Negative Keywords, even if such search query also includes a Selected Keyword.
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3.3 Ad Delivery. SP represents and warrants that it owns or has the necessary rights and licenses to the SP Network Properties on which SP delivers the Ads or performs the Services, in accordance with the Agreement. Unless otherwise expressly set forth in an IO, no Ad will be delivered to Internet users located outside the U.S. SP will display the Ad exactly as provided by eBay, and will not modify, truncate or otherwise alter the Ad in any manner without eBay’s prior written approval on a case-by-case basis. eBay may submit multiple Ads and SP will display the applicable Ad (or version thereof) indicated by eBay as corresponding to the Selected Keyword (subject to any Negative Keywords, if applicable) or run-of-network placement. Without limiting the foregoing, SP DISCLAIMS ALL GUARANTEES REGARDING ANY CONVERSIONS OR OTHER RESULTS FOR ANY ADS (INCLUDING ANY RETURN ON INVESTMENTS RELATING TO ANY ADS).
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