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State and Federal Trademark Law

Category: Trademark Agreements, outline

STATE AND FEDERAL TRADEMARK LAW
by
Sheldon Mak Rose & Anderson

(ORIGINALLY PRESENTED TO THE STATE BAR OF CALIFORNIA, INTELLECTUAL PROPERTY SECTION)

  1. History and Value of Trademarks
    1. VALUE OF MARKS. The trademark of a business represents the goodwill of that business, and this is a very important asset.

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