270 Legal [Sample Agreements]

(p) “Licensed Use(s)” means use of the Licensed Property:

(i) Within the Themed Area:

(1) Rides, attractions, signage, facades, atmospheric elements and themed areas;

(2) Consumables;

(3) Retail stores, kiosks and other retail stands;

(4) Themed restaurants, portable food cart locations and other food stands;

(5) Atmospheric strolling costumed characters (e.g., generic *** students), ****;

(6) Clips (subject to Section 4.5 below);

(7) “Green screen” photographic venues at which images of guests will be incorporated within Clips or Stills (defined below) made available by Licensor to Licensee for such purpose, each of which may contain images of environments and sets from the Movies, as defined below, and each of which may contain character images of the talent from the Movies (subject to Licensor approval in its sole and absolute, but good faith, discretion and provided that no image of a guest may touch, gesture at, interact with or be “morphed” into or on, any character image of any talent from the Movies), which “green screen” photographic images shall be sold to such guests as souvenir merchandise; and

(8) Street entertainers and movie props (and, if available and if approved by Licensor, in the sole and absolute but good faith discretion of Licensor, sets and costumes) integrated into the themed environment.
(ii) Within the Theme Park (but not within other themed lands or islands at the Theme Park, other than the “Port of Entry” portion of the Theme Park), the Themed Area and the Resort:

(1) Licensed Products;

(2) Licensed Premiums;

(3) Printed matter, including but not limited to, tickets, brochures, Theme Park maps, menus and signage; and

(4) For the press event associated with the Grand Opening and thereafter for private events within the Theme Park (i.e., events that are not open to the general public), atmospheric strolling costumed characters (e.g., generic *** students), ****.
(iii) Within and outside the Theme Park, the Themed Area and the Resort:

(1) In advertising, marketing and promotion for the Theme Park, the Themed Area and/or the Resort, including, without limitation, sweepstakes, signage, brochures, newspapers, magazines and other print media, billboards, radio and television, in cinema and on the internet;

(2) Atmospheric strolling costumed characters (e.g., generic *** students), ****, at trade shows and promotional events that are open to the trade only (e.g., travel agency conventions); and

(3) Display elements at the retail stores located near the main entrance/exit of the Theme Park and the retail stores located at *** and at the *** Orlando on site resort hotels and at Resort-themed stores at Orlando International Airport and at the liquidation stores in Orlando at which a variety of merchandise based on Resort attractions and characters are sold.
Theme Park License