270 Legal [Sample Agreements]

Trade Mark Licence between Virgin Enterprises Limited (“VEL”) and Virgin Media Limited (formerly NTL Group Limited) dated 3 April 2006 (the “Virgin Media Licence”)

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2. Content Rights

In consideration of the additional royalties payable to VEL under the Virgin Media Licence (as amended in accordance with the terms of this Amendment Letter 1), VEL and the Licensee agree to amend the Virgin Media Licence, with effect from 8 February 2007, as follows:

2.1 Subject to clause 2.4, VEL hereby grants to the Licensee and all members of the Virgin Media Group for the Term the right to use the Marks in the form of the name “Virgin Media Television” (or such other name as may be chosen pursuant to clause 2.2 from time to time) in relation to TV Management Services on a worldwide non-exclusive basis, save that this grant is exclusive in relation to this name in the Territory.

2.2 Schedule 2 Part C of the Virgin Media Licence shall be amended to include the name “Virgin Media Television”. The parties acknowledge that it is the current intention of the Virgin Media Group to use the name “Virgin Media Television” in relation to TV Management Services save that VEL agrees that the Licensee can use any other names comprising of “Virgin” (whether as a name or in the form of the Virgin Signature) provided that such names are always used in conjunction with and always in front of any word or words which is or are suitable to describe or denote the TV Management Services, such additional word or words to be approved by VEL in advance in writing (such approval not to be unreasonably withheld, conditioned or delayed).
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